Seoul Shopping

Where to Shop in Seoul

Shopping in Seoul range from shopping malls and multi-level department stores to charming boutiques and vibrant street markets. These outlets are set within popular districts such as Myeongdong, Apgujeong, and Gangnam, all of which are easily accesible with Seoul’s subway system.

Seoul’s shopping districts offer plenty of sightseeing opportunities such as aquariums, museums, theatres, art galleries, and theme parks. After a day of shopping, visitors can also enjoy fashion shows, art exhibitions, cultural festivities, and music performances. A trip to the capital of South Korea isn’t complete without a day or two dedicated to shopping, so we’ve listed all of the must-visit districts, shopping malls, and street markets in Seoul.

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Goto Mall

Goto Mall is an underground shopping aisle connecting Express Bus Terminal Station (Seoul Subway Line 3, 7, 9) with Banpo Station (Seoul Subway Line 7). The stores usually target women between 20 and 40 years old – goods range from books and cosmetics to accessories, jewellery and bags.

Goto Mall also has restaurants and coffee shops, as well as a cinema airing the latest films. You can also visit nearby attractions such as Shinsegae Department Store, Banpo Hangang Park, and Banpo Bridge Rainbow Fountain.

  • Opening Hours: Daily from 10am to 10pm
  • Location: Jiha 200, Sinbanpo-ro, Seocho-gu, Seoul, South Korea
  • Tel: +82-2-535-8182
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Galleria Department Store is a great place for shoppers who are looking for high-quality and branded items. It’s located at Apgujeong Rodeo Street, one of Seoul’s most upmarket shopping streets. 

You can find just about anything at Galleria, from shoes, bags, accessories, to sports gear and clothes by big-name designers. Prices are towards the higher end, so you might be able to spot Seoul’s rich and famous shopping at the department store.

  • Opening Hours: Daily from 10.30am to 8pm
  • Location: 343, Apgujeong-ro, Gangnam-gu, Seoul, South Korea
  • Tel: +82-2-3449-4114
  • Price Range: Varies depending on the items selected
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Gwangjang Market

Gwangjang Market is where you can shop for satin, silk, textiles, linen bed sheets, handicrafts, and traditional clothes. Over 5,000 shops occupy the indoor market, and products sold here are inexpensive and of high quality even though they’re not branded. 

The ground floor is dedicated to food stalls and restaurants, where you can enjoy authentic Korean dishes when you’re shopping at Gwangjang Market. There are several tailor shops on the 1st floor, where you get to buy handmade hanbok (Korean folk clothing) at reasonable prices. 

  • Opening Hours: Daily from 8.30am to 11pm (hours vary by shop)
  • Location: 88, Changgyeonggung-ro, Jongno-gu, Seoul, South Korea
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Namdaemun Market

Namdaemun Market is one of the busiest markets in South Korea. The traditional market was named after Seoul’s Great South Gate, which was the main gate to the ancient city. You can find quality leather goods, clothing, crafts, imported goods, utensils, electronics, and traditional oriental medicines at really affordable rates. 

During the day, you can see locals shopping for groceries and household items. At night, Namdaemun becomes a vibrant night market from 11pm until 4am every day.

  • Opening Hours: Daily from 10am to 4am
  • Location: 21, Namdaemunsijang 4-gil, Jung-gu, Seoul, South Korea
  • Price Range: Varies depending on the items selected
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Seoul Folk Flea Market

The Seoul Folk Flea Market attracts antique collectors with over 900 booths set up along Hwanghakgyo Bridge and Sinseol-dong Station.  You can find just about anything here, including decorative stones, toys, manual typewriters, and authentic pottery (if you are lucky enough to spot them). Seoul Folk Flea Market is a must-visit for those interested in second-hand items and good bargains.

  • Opening Hours: Daily from 10am to 7pm (closed every 2nd and 4th Tuesday of the month)
  • Location: 21, Cheonho-daero 4-gil, Dongdaemun-gu, Seoul, South Korea
  • Tel: +82-2-2232-3367
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Tong-In Store

Tong-In Store is a shopping mall dedicated to traditional crafts, clothing, and books. Located on Insa-dong Street, the mall has some of the finest craft and antiques shops in South Korea. You can also shop for authentic Korean clothes – prices are usually lower than most boutiques in the city. Antique crafts, folk paintings, and valuable books are available here, but you can only purchase them through auctions. 

  • Opening Hours: Daily from 10am to 7pm
  • Location: 32, Insadong-gil, Jongno-gu, Seoul, South Korea
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Yongsan Electronics Market

Yongsan Electronics Market is a wholesale mall with around 3,000 electronics stores. You can find a wide variety of gadgets, including office equipment, digital cameras, computers, video games, and DVDs. At some stores, you can test your bargaining skills and get the best deals for the products of your choice. Prices here are about 15 to 30% cheaper than most retail stores in Seoul.

  • Opening Hours: Monday–Friday from 10am to 7.30pm, Saturday–Sunday from 10am to 8pm (hours vary by shop)
  • Location: 74, Cheongpa-ro, Yongsan-gu, Seoul, South Korea
  • Tel: +82-2-707-4700
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