Seoul Shopping

Where to Shop in Seoul

Shopping in Seoul is virtually limitless, ranging from glitzy shopping malls and multi-level department stores to charming boutiques and vibrant street markets. Open 24 hours a day, these massive shopping venues are set within popular districts such as Myeongdong, Apgujeong, and Gangnam, all of which are connected via Seoul’s subway system.

Seoul’s shopping districts offer plenty of sightseeing opportunities such as aquariums, museums, theatres, art galleries, and theme parks. After a day of shopping, visitors can also enjoy fashion shows, art exhibitions, cultural festivities, and music performances. A trip to the capital of South Korea isn’t complete without a day or two dedicated to shopping, so we’ve listed all of the must-visit districts, shopping malls, and street markets in Seoul.

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Dongdaemun Market

Home to 26 shopping malls, 30,000 speciality shops, and 50,000 manufacturer outlets selling practically everything under Read More...

Myeongdong Market

Home to numerous department stores, shopping malls, street side shops as well as restaurants, cafes, and hawker stalls. Read More...

Hongdae District

The ever-bustling Hongdae District not only offers an array of handmade goods by local designers, but lively street Read More...

Apgujeong Shopping District

Apgujeong Shopping District, also known as Apgujeongp-ro (boulevard), caters for the rich and famous in Seoul, where you can find plenty of designer outlets, beauty clinics, chic department stores, luxury boutiques, and upmarket shopping malls. International brands available here include Goyard, Valentino and Saint Laurent, all of which are situated within the Galleria Shopping Mall while Apgujeong Rodeo Street is the place for cosmetic surgery and beauty care as well as for dining at fancy cafes and fine-dining restaurants. Also an emerging cultural space in Seoul, Apgujeong Shoppind District also houses the Multi-Plex Cine-City, Cineplus, and Nanta Theatre, while fashion events and music festivals are held every year.

  • Opening Hours: Daily 10:00 – 22:30
  • Address: Apgujeong Station
  • Tel: +822 3423 5114
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The COEX Mall derives its name from the Convention and Exhibition Centre that connects the Samseong subway station and the World Trade Tower. COEX Mall is not only a popular shopping destination but also one of the most original entertainment centres in the heart of the city. The mall covers 85,000sqm and also has stores selling books, clothing, and gadgets. The mall also has museums, underground dining facilities, and an aquarium with a variety of tropical fish and sharks in it.

  • Opening Hours: Daily 10:30 - 22:00, varying from store to store
  • Address: COEX mall, 159, Samseong-dong, Gangnam-gu
  • Price Range: Varies depending on the items selected
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D-Cube City Mall

D-Cube City Mall is part of a massive multi-complex in Sindorim that also houses the five-star Sheraton Seoul D-Cube City Hotel, an arts centre, and an outdoor park spanning 33,000 square metres. The shopping mall also offers direct access to Seoul Metro (Line #1 and Line #2), which connects to Seoul’s satellite cities of Ansan, Suwon, Incheon and Bucheon. Familiar brands available in D-Cube City Mall include H&M, Zara, Charles & Keith, Muji, New Balance, and Fossil. D-Cube City’s ‘Korean Market Street’ is a good place to savour Korean delicacies in a traditional Hanok-style eatery. Besides shopping, visitors can watch various plays, musicals, and exhibitions at D-Cube Theatre and Space Sindorim Theatre while kids can enjoy fun rides and games at Pororo Theme Park.

  • Opening Hours: Monday - Friday 11:00 – 21:30, Saturday & Sunday 11:00 – 22:00
  • Address: 662, Gyeongin-ro, Guro-gu, Seoul
  • Tel: +822 2211 0998
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Dongdaemun Market

Dongdaemun Market is one of the must-visit markets in Seoul and is a large commercial district that comprises both shopping centres and traditional markets where you can purchase great fashion related items such as clothing, beauty products, jewelry, and accessories. You can also purchase plumbing and electronics, toys, leather goods, and pet accessories and supplies at Read More...

  • Opening Hours: Tuesday - Saturday 10:30 - 05:00 and Sunday 10:30 - 23:00
  • Address: Dongdaemun, Jung-gu
  • Price Range: Varies depending on the items selected
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Express Bus Terminal Shopping

This underground shopping area has a number of shops that you can visit if you want to purchase books, cosmetics, clothes, accessories, and bags. The stores usually target women between 20 and 40.

  • Opening Hours: 10:00 - 22:00
  • Address: 821-1, Underground Shopping, Yeoksam-dong, Gangnam-gu
  • Price Range: Varies depending on the items selected
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Located in Seoul’s fashion district, Galleria is a great place for shoppers who are looking for high-quality and branded items. You can purchase merchandise such as shoes, bags, accessories, sports gear, clothes, and much more. Though the prices may be more towards the higher end, the quality offered here is unparalleled.

  • Opening Hours: Monday - Thursday 10:30 - 20:00, Friday - Sunday 10:30 - 20:30
  • Address: 7-17, Sincheon-dong, Songpa-gu
  • Price Range: Varies depending on the items selected
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Gwangjang Market

Gwangjang Market is where you should shop for satin, silk, textiles, linen bed sheets, handicrafts, and hanboks. This is one market in Seoul that you will find bustling with tourists from all around the world. Even though the Gwangjang market does not sell branded items, you will find that the products sold here are inexpensive and of the best quality, which makes shopping at this market an enjoyable experience.

  • Opening Hours: 07:00 - 19:00 Closed Sundays.
  • Address: 293-1 Yeji-dong, Jongno-gu
  • Price Range: Varies depending on the items selected
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Hongdae District

Hongdae District is a lively district in Seoul that’s known for its youthful ambience, underground cultures, and freedom of self-expression. Popular amongst local youths and students of the neighbouring Hongik University, it is home to plenty of quaint cafes, art galleries, fashion outlets, live music bars and clubs, as well as gourmet eateries. Aside from local Read More...

  • Opening Hours: Daily 09:00 – 00:00
  • Location: Hongik University Station
  • Tel: +822 3153 8363
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Insadong Shopping District

Seoul’s Insadong Shopping District caters to antique collectors, painters, craftsmen, and art lovers who are in need of retail therapy. Also known as ‘Mary’s Alley’, Insadong is home to more than 100 antique stores, bookstores, jewellery stores, wooden teahouses, boutique galleries, while street vendors offer traditional Korean snacks. It is also the best place in Seoul to purchase authentic goods and souvenirs such as hanbok (traditional clothing), hanji (traditional paper), artwork, vintage toys, pottery, and folk crafts. Must-visit attractions here include the Mokin Museum & Gallery, Gallery Lux, Toto's Nostalgia Museum and Giftshop, and the Kyungin Museum of Fine Art. Every Sunday, Insadong Shopping District becomes a vibrant cultural space with classical music concerts, street performances, and buskers.

  • Opening Hours: Daily 01:00 – 22:00
  • Address: Insadong Junction, Jongro-gu, Seoul
  • Tel: +822 731 1621
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Itaewon Shopping District

When it comes to shopping, Itaewon may not be as popular compared to other districts in Seoul but it offers a decent number of fashion outlets that specialise in imported brands, leather goods, handbags, shoes, souvenirs, and antiques. Here, you can also find a more diverse range of clothes sizes with experienced tailors offering custom-made apparels. Another unique aspect of Itaewon Shopping District is its extensive food offerings, where numerous international restaurants, bars and clubs are set behind Hamilton Hotel Seoul. Also known as Seoul’s Special Tourism District, Itaewon offers culinary delights from Greece, Pakistan, US, UK, Italy, India, Thailand, China, Australia, France, and Mexico.

  • Opening Hours: Daily 09:00 – 21:00
  • Subway: Itaewon Station
  • Tel: +822 798 5545
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Lotte Department Store – Myeongdong

Lotte Department Store is an iconic shopping venue in Seoul that features an impressive collection of apparel, accessories, jewellery, beauty products, furniture, electronics, and sports equipment. Aside from reasonably-priced Korean labels and luxury brands, Lotte Department Store also houses a duty-free outlet, art gallery, and food court that offers a wide range of local and international delicacies for a one-stop shopping experience. You can even request your purchases to be delivered to the airport for pick-up on your way home. It is also directly connected to Lotte Hotel Seoul, making it incredibly convenient for guests to enjoy a day of sightseeing, shopping and dining in Myeongdong Market.

  • Opening Hours: Daily 10:30 – 20:00
  • Address: 81, Namdaemun-ro, Jung-gu, Seoul
  • Tel: +822 899 2500
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Mecenatpolis Mall

Spanning at 90,000 square meters, Mecenatpolis Mall is an open-air shopping mall adjacent to the Hapjeong train station. Aside from its diverse range of retail and dining outlets, it is also a popular spot for photography thanks to its vibrant communal spaces, terraced balconies, glass bridges, unique water features and landscaped roof gardens. Lotte Cinema is located within the compound while fast food chains, cafes, upscale and modest restaurants offer local and international cuisine in an al fresco setting. Visitors can also enjoy a number recreational and cultural activities at Mecenatpolis Mall’s outdoor garden, including art exhibitions, cultural festivities, and music performances.

  • Opening Hours: Daily 09:00 – 17:00
  • Address: 490, Seogyo-dong, Mapo-gu, Seoul
  • Tel: +822 334-8181
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Myeongdong Market

Myeongdong Market is the place to go if you’re planning to hit the shops while in Seoul. One of South Korea’s prime shopping districts, it is home to numerous department stores, shopping malls, street side shops as well as restaurants, cafes, and hawker stalls. Popular items include inexpensive clothes, shoes, accessories, jewellery, and handbags from local Read More...

  • Opening Hours: Daily 10:00 – 22:30
  • Location: Myeongdong Station
  • Tel: +822 774 3238
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Namdaemun Market

Namdaemun Market is one of the busiest traditional markets in South Korea. The market derives its name from the Great South Gate, Namdaemun, which was the main gate to the ancient city. Namdemun market is where you can find great quality leather goods, clothing, crafts, imported goods, utensils, electronics, and traditional oriental medicines at really affordable rates.

  • Opening Hours: Monday - Friday 10:00 - 17:00 and the night market 24:00 - 04:00 Closed on Sunday.
  • Address: 49, Namchang-dong, Jung-gu
  • Price Range: Varies depending on the items selected
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Seoul Folk Flea Market

The Seoul Folk Flea market is a market full of treasures such as old harmonicas, manual typewriters, or even authentic antique pottery if you are lucky enough to spot it. There are around 900 booths selling decorative stones, electronics, clothing, toys, and even old music records. Visit the flea market only if you have time and want to wander about the aisles and shop for knick knacks. This is not a place to visit if you are looking for brand-new items and goods.

  • Opening Hours: 10:00 - 21:00
  • Address: 109-5 Sinseol-dong, Dongdaemun-gu
  • Price Range: Varies depending on the items selected
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Seoul Souvenir Shop

The souvenir shop aims to present the best of the city’s souvenirs at one location at really affordable rates. Most of the souvenirs sold here are also winners of the annual Seoul Excellent Souvenir Contest. You can find souvenirs ranging from electronic gadgets to trinkets and much more. This is definitely a must-visit place before you plan on heading back home.

  • Opening Hours: 09:00 - 22:00
  • Address: 50 Janggyo Building Basement 203 Euljiro 2-ga, Jung-gu
  • Price Range: Varies depending on the items selected
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Tong-In Store

Insa-dong Street located between the Anguk-dong intersection and Topgol Park is home to many stores selling traditional and exquisite Korean crafts, hanbok – the traditional Korean clothing – souvenirs, and ceramics. Tong-In Store is one of the major shopping centers on Insa-dong Street, and its collections include both modern as well as traditional art pieces. Tong-In store is also one of the finest craft and antiques shops in Korea. Antique Korean crafts and folk paintings as well as antique books are available here, but they are sold only through auctions. There are plenty of other shops along Insa-dong Street that also sell some great souvenirs.

  • Opening Hours: 10:00 - 19:00
  • Address: 16 Gwanhun-dong, Jongno-gu
  • Price Range: Varies depending on the items selected
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Yongsan Electronics Market

A visit to South Korea would be incomplete without purchasing great electronic products. The Yongsan Electronics market houses over 20 buildings with around 5,000 stores selling a wide variety of gadgets such as office equipment, digital cameras, computers, MP3 players, video games, DVDs, and much more. At some stores you can test your bargaining skills and get the best deals for the products of your choice.

  • Opening Hours: 09:00 - 19:00
  • Address: Hangangno 2(i)-ga, Yongsan-gu
  • Price Range: Varies depending on the items selected
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