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10 Best Shopping in Seoul

Top Places to Shop in Seoul

The best places to shop in Seoul are not limited to multi-storey shopping malls, but spill out across massive districts throughout the city. Housing a dizzying array of designer apparel, electronics, accessories, jewellery, leather goods, health-and-beauty products, arts and crafts, and antiques at great rates, Seoul is undoubtedly a shopper’s paradise.

Not only are these retail venues directly connected to railway stations or five-star hotels, Seoul’s popular shopping districts also offers plenty of sightseeing opportunities such as aquariums, museums, theatres, art galleries, and theme parks. After a day of shopping, visitors can also enjoy fashion shows, art exhibitions, cultural festivities, and music performances. From sleek shopping malls and department stores to charming boutiques and street markets, we’ve compiled a list of the 10 best shopping locations in Seoul.

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  1. Lotte Hotel Seoul 4.4/ 5
  2. Sejong Hotel 4.1/ 5
  3. Pacific Hotel 4.3/ 5
  4. Royal Hotel Seoul 4.1/ 5
  5. Hotel Aropa 4.1/ 5
  6. Koreana Hotel 4.0/ 5
  7. Hotel Aventree Jongno 4.3/ 5
Myeongdong Market

One of Seoul’s prime shopping districts, Myeongdong Market is the place to go to shop for inexpensive clothes, shoes, accessories, jewellery, cosmetics, skincare brands and handbags from local and international brands. The popular Lotte and Shinsegae department stores, Noon Square and M Plaza shopping malls, numerous street side shops as well as local restaurants, cafes, and hawker stalls can be found in this massive district. Myeongdong Market is also great for sightseeing as it houses some of Seoul’s iconic landmarks, including the Myeongdong Catholic Cathedral and the gothic-style Myeongdong Theatre. For more shopping opportunities, Namdaemun Market, a traditional market that’s been operating for more than 600 years, is a short five-minute walk from Myeongdong Market. Read More...

  • Opening Hours: Daily 10:00 – 22:30
  • Location: Myeongdong Station
  • Tel: +822 774 3238
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Dongdaemun Market

Dongdaemun Market is South Korea’s largest wholesale and retail shopping district, comprising of 26 modern shopping malls, 30, 000 speciality stores, and over 50,000 manufacturing outlets. Crafters and shopping enthusiasts can find silks and fabric, clothes, shoes, jewellery, accessories, beauty products, leather goods, sports equipment, as well as toys, electronics, and office supplies at reasonable prices. Popular shopping centres in Dongdaemun Market include Doosan Tower, Designer’s Club, and Migliore while the Mukja Golmok food alley offers an array of Korean street foods. When the sun sets in Seoul, Dongdaemun Market transforms into a lively nightlife spot where various festivities, music performances, and fashion shows are held. Read More...

  • Opening Hours: Daily 10:00 – 00:00
  • MRT: Dongdaemun Station
  • Tel: +822 2236 9135
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Hongdae District

Hongdae District is a lively district in Seoul that’s known for its youthful ambience, underground cultures, and freedom of self-expression. Popular amongst local youths and students of the neighbouring Hongik University, it is home to plenty of quaint cafes, art galleries, fashion outlets, live music bars and clubs, as well as gourmet eateries. Aside from local shops selling an array of merchandise ranging from handmade clothes to luxury goods, Hondgae District’s main draw is its weekend ‘Free Market’ held from 13:00 till 18:00, where local artists and crafters showcase their handmade crafts, accessories, paintings, and second-hand goods. Visitors can also enjoy live dance performances, literary exhibits, cultural events, street performances, and festivals. Read More...

  • Opening Hours: Daily 09:00 – 00:00
  • MRT: Hongik University Station
  • Tel: +822 3153 8363
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4
D-Cube City Mall
D-Cube City Mall

D-Cube City Mall is part of a massive multi-complex in Sindorim that also houses the five-star Sheraton Seoul D-Cube City Hotel, an arts centre, and an outdoor park spanning 33,000 square metres. The shopping mall also offers direct access to Seoul Metro (Line #1 and Line #2), which connects to Seoul’s satellite cities of Ansan, Suwon, Incheon and Bucheon. Familiar brands available in D-Cube City Mall include H&M, Zara, Charles & Keith, Muji, New Balance, and Fossil. D-Cube City’s ‘Korean Market Street’ is a good place to savour Korean delicacies in a traditional Hanok-style eatery. Besides shopping, visitors can watch various plays, musicals, and exhibitions at D-Cube Theatre and Space Sindorim Theatre while kids can enjoy fun rides and games at Pororo Theme Park.

  • Opening Hours: Monday - Friday 11:00 – 21:30, Saturday & Sunday 11:00 – 22:00
  • Address: 662, Gyeongin-ro, Guro-gu, Seoul
  • Tel: +822 2211 0998
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5
Lotte Department Store – Myeongdong
Lotte Department Store – Myeongdong

Lotte Department Store is an iconic shopping venue in Seoul that features an impressive collection of apparel, accessories, jewellery, beauty products, furniture, electronics, and sports equipment. Aside from reasonably-priced Korean labels and luxury brands, Lotte Department Store also houses a duty-free outlet, art gallery, and food court that offers a wide range of local and international delicacies for a one-stop shopping experience. You can even request your purchases to be delivered to the airport for pick-up on your way home. It is also directly connected to Lotte Hotel Seoul, making it incredibly convenient for guests to enjoy a day of sightseeing, shopping and dining in Myeongdong Market.

  • Opening Hours: Daily 10:30 – 20:00
  • Address: 81, Namdaemun-ro, Jung-gu, Seoul
  • Tel: +822 899 2500
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6
Apgujeong Shopping District
Apgujeong Shopping District

Apgujeong Shopping District, also known as Apgujeongp-ro (boulevard), caters for the rich and famous in Seoul, where you can find plenty of designer outlets, beauty clinics, chic department stores, luxury boutiques, and upmarket shopping malls. International brands available here include Goyard, Valentino and Saint Laurent, all of which are situated within the Galleria Shopping Mall while Apgujeong Rodeo Street is the place for cosmetic surgery and beauty care as well as for dining at fancy cafes and fine-dining restaurants. Also an emerging cultural space in Seoul, Apgujeong Shoppind District also houses the Multi-Plex Cine-City, Cineplus, and Nanta Theatre, while fashion events and music festivals are held every year.

  • Opening Hours: Daily 10:00 – 22:30
  • Address: Apgujeong Station
  • Tel: +822 3423 5114
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7
COEX Mall
COEX Mall

COEX Mall stands out from most shopping centres in Seoul due to its rather unique locale – in the basement of Korea’s World Trade Centre. Widely regarded as Asia’s largest underground shopping mall, it stretches from Samseong subway station in the south of Gangnam all the way to Bongeunsa temple in the north. COEX Mall has 260 fashion, beauty, electronics, and entertainment stores for all your shopping needs, a massive food court, cinema, and an event hall that hosts classical concerts, mini concerts and magic shows on a weekly basis. Other popular attractions at the shopping mall include the Kimchi Museum and COEX Aquarium, which is divided into four themes and houses over 650 species of marine wildlife.

  • Opening Hours: Daily 10:30 - 22:00
  • Address: 159, Samseong-dong, Gangnam-gu, Seoul
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8
Itaewon Shopping District
Itaewon Shopping District

When it comes to shopping, Itaewon may not be as popular compared to other districts in Seoul but it offers a decent number of fashion outlets that specialise in imported brands, leather goods, handbags, shoes, souvenirs, and antiques. Here, you can also find a more diverse range of clothes sizes with experienced tailors offering custom-made apparels. Another unique aspect of Itaewon Shopping District is its extensive food offerings, where numerous international restaurants, bars and clubs are set behind Hamilton Hotel Seoul. Also known as Seoul’s Special Tourism District, Itaewon offers culinary delights from Greece, Pakistan, US, UK, Italy, India, Thailand, China, Australia, France, and Mexico.

  • Opening Hours: Daily 09:00 – 21:00
  • MRT: Itaewon Station
  • Tel: +822 798 5545
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9
Mecenatpolis Mall
Mecenatpolis Mall

Spanning at 90,000 square meters, Mecenatpolis Mall is an open-air shopping mall adjacent to the Hapjeong train station. Aside from its diverse range of retail and dining outlets, it is also a popular spot for photography thanks to its vibrant communal spaces, terraced balconies, glass bridges, unique water features and landscaped roof gardens. Lotte Cinema is located within the compound while fast food chains, cafes, upscale and modest restaurants offer local and international cuisine in an al fresco setting. Visitors can also enjoy a number recreational and cultural activities at Mecenatpolis Mall’s outdoor garden, including art exhibitions, cultural festivities, and music performances.

  • Opening Hours: Daily 09:00 – 17:00
  • Address: 490, Seogyo-dong, Mapo-gu, Seoul
  • Tel: +822 334-8181
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10
Insadong Shopping District
Insadong Shopping District
Seoul’s Insadong Shopping District caters to antique collectors, painters, craftsmen, and art lovers who are in need of retail therapy. Also known as ‘Mary’s Alley’, Insadong is home to more than 100 antique stores, bookstores, jewellery stores, wooden teahouses, boutique galleries, while street vendors offer traditional Korean snacks. It is also the best place in Seoul to purchase authentic goods and souvenirs such as hanbok (traditional clothing), hanji (traditional paper), artwork, vintage toys, pottery, and folk crafts. Must-visit attractions here include the Mokin Museum & Gallery, Gallery Lux, Toto's Nostalgia Museum and Giftshop, and the Kyungin Museum of Fine Art. Every Sunday, Insadong Shopping District becomes a vibrant cultural space with classical music concerts, street performances, and buskers.
  • Opening Hours: Daily 01:00 – 22:00
  • Address: Insadong Junction, Jongro-gu, Seoul
  • Tel: +822 731 1621
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