Seoul is undoubtedly a shopper’s paradise. The best places to shop in Seoul are not limited to shopping malls, but spill out across districts within the city centre. You’ll be spending hours browsing through racks of clothes, electronics, accessories, jewellery, leather goods, beauty products, arts and crafts, and antiques.
Seoul’s popular shopping districts have family-friendly attractions such as aquariums, museums, theatres, art galleries, and theme parks. You can also enjoy fashion shows, art exhibitions, cultural festivities, and music concerts. From shopping malls and department stores, to charming boutiques and street markets, check out this list of Seoul’s best shopping experiences.
Myeongdong Market is the place to go if you’re planning to hit the shops during your stay in the capital. One of South Korea’s prime shopping districts, it has dozens of department stores, shopping malls, and street side shops.
Popular items include inexpensive clothes, shoes, accessories, jewellery, and handbags from local and international brands. There are over 1,000 outlets selling Korean cosmetic and skincare. Myeongdong Market also has sightseeing spots - iconic landmarks include the Myeongdong Catholic Cathedral and the gothic-style Myeongdong Theatre. Read More...
- Opening Hours: Daily from 10am to 10.30pm (hours vary by store)
- Location: 83-9 Myeong-dong, Jung-gu, Seoul, South Korea
Dongdaemun Market is one of South Korea’s largest wholesale and retail shopping districts. It has around 26 shopping malls, 30,000 speciality shops, and 50,000 manufacturers. Items range from textiles, clothes, shoes, and jewellery, to leather goods, toys, electronics, and office supplies.
Dongdaemun Market attracts foodies with Mukja Golmok, an alley dedicated to Korean street food and snacks. The shopping district stays busy well into the night, with festivities, fashion shows, music and dance performances taking place after the sun sets in Seoul. Read More...
- Location: Euljiro 6(yuk)-ga, Jung-gu, Seoul, South Korea
Hongdae is known for its youthful ambience, underground cultures, and freedom of self-expression. Local youths and students of the neighbouring Hongik University often visit the district’s many cafes, art galleries, fashion outlets, live music bars and clubs. There are plenty of shops selling goods ranging from handmade clothes to luxury goods.
Hondgae's main draw is its weekend ‘free market, which takes place from 1pm to 6pm. Local artists and crafters showcase their handmade crafts, accessories, paintings, and second-hand goods. You can also catch live dance performances, literary exhibits, cultural events, street performances, and festivals. Read More...
- Opening Hours: Daily from 9am to midnight (hours vary by shop)
- MRT: Hongik University Station
D-Cube City Mall
D-Cube City Mall is part of a multi-complex of the same name.The shopping mall is connected to Sindorim Station, offering direct access to Seoul Metro (Line #1 and Line #2), which takes you to Seoul’s satellite cities of Ansan, Suwon, Incheon and Bucheon.
D-Cube City’s ‘Korean Market Street’ is a food court resembling a hanok (traditional Korean house). There are dozens of vendors serve Korean dishes at affordable prices. Besides shopping, you can enjoy plays, musicals, and exhibitions at D-Cube Theatre and Space Sindorim Theatre, while kids can enjoy fun rides and games at Pororo Theme Park.
- Opening Hours: Monday–Friday from 11am to 9.30pm, Saturday–Sunday from 11am to 10pm
- Address: 662 Gyeongin-ro, Sindorim-dong, Guro-gu, Seoul, South Korea
Lotte Department Store Myeongdong
Myeongdong’s Lotte Department Store has an impressive collection of apparel, accessories, jewellery, beauty products, furniture, electronics, and sports equipment. You can find a duty-free outlet, art gallery, and food court that offers a wide range of local and international delicacies.
You can even request for your purchases to be delivered to the airport for pick-up. It’s also directly connected to Lotte Hotel Seoul, making it convenient for guests to enjoy a day of sightseeing in Myeongdong.
- Opening Hours: Monday–Friday from 10.30am to 8pm, Saturday–Sunday from 10.30am to 8.30pm
- Address: 81, Namdaemun-ro, Jung-gu, Seoul, South Korea
- Tel: +82-2-772-3008
Apgujeong is a shopping district where Seoul’s rich and famous shop for designer brands. Also known as Apgujeongp-ro, the streets of this upmarket district are lined with beauty clinics, department stores, luxury boutiques, and shopping malls.
Among the many international brands available here include Goyard, Valentino and Saint Laurent, all of which are located in Galleria Shopping Mall. Apgujeong Rodeo Street is the place for cosmetic surgery and beauty care, as well as dining at fancy cafes and fine-dining restaurants.
- Opening Hours: Daily from 10am to 10.30pm
- Location: Apgujeong-dong, Gangnam-gu, Seoul, South Korea
- Tel: +82-2-3445-0111
Starfield COEX Mall
Starfield COEX Mall has over 300 brands, ranging from fashion and beauty, to electronics and entertainment. A must-visit at the shopping mall is the Starfield Library, which has over 50,000 reading materials arranged in 13-metre-high bookshelves.
Children may enjoy playing with colourful LEGO bricks at Bricklive – admission costs 10,000 won per child (1 year old and above) and 5,000 won per adult. Located on the basement level, COEX Aquarium houses over 650 species of marine wildlife.
- Opening Hours: Daily from 10.30am to 10pm (hours vary by shop)
- Location: 513, Yeongdong-daero, Gangnam-gu, Seoul, South Korea
- Tel: +82-2-6002-5300
Itaewon has more than 100 shops specialising in imported fashion brands, leather goods, handbags, shoes, souvenirs, and antiques. You can also find a diverse range of clothes sizes, with local tailors offering custom-made apparels.
A unique part of Itaewon is its extensive food offerings - international restaurants, bars and clubs occupy the streets behind Hamilton Hotel Seoul. Itaewon is also known as Seoul’s Special Tourism District – expect cuisines from all over the world, including Greece, Pakistan, Italy, India, Thailand, China, Australia, France, and Mexico.
- Location: Itaewon-dong, Seoul, South Korea
Mecenatpolis Mall is an open-air shopping mall adjacent to the Hapjeong train station. It’s a popular spot for photography thanks to its vibrant communal spaces, terraced balconies, glass bridges, unique water features, and rooftop gardens.
Fast food chains, cafes, upscale and modest restaurants offer local and international cuisine in an al fresco setting. You can also enjoy events at the outdoor garden, including art exhibitions, cultural festivities, and music performances.
- Opening Hours: Daily from 10am to midnight (hours vary by shop)
- Address: 45 Yanghwa-ro, Mapgo-gu, Seoul, South Koreal
- Tel: +82-2-2269-7178
Insa-dong is a vibrant district with dozens of antique shops, traditional teahouses, and bookstores along its alleys. There are around 100 art galleries, attracting those interested in traditional Korean fine art. Popular spots include Hakgojae Gallery, which displays folk art, and Gana Art Gallery, where you get to see works by up-and-coming artists from across the country.
Shop for authentic goods and souvenirs such as hanbok (folk clothing), hanji (traditional paper), artwork, vintage toys, pottery, and folk crafts. Every weekend, Insa-dong’s main street becomes a pedestrian-friendly space. Enjoy classical concerts, art exhibits, and Korean street food during your visit in Insa-dong.
- Location: 62, Insadong-gil, Jongno-gu, Seoul, South Korea